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Ritual Not Routine

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A South Asian Songstress ~ Jordane


Jordane, an ultra talented Australian, Anglo-Indian songwriter and songstress hailing from Melbourne-via-Perth, is a true inspiration.
Her musical style draws influences from renowned artists such as Kehlani, Jorja Smith, and Lauryn Hill. Personally for me, she exudes the essence of Snoh Alegra's Neo Soul and Contemporary R&B, Jordane however  has carved her own unique path in the music industry.
We are thrilled to have her kickstart our Cultural Renaissance project, as she represents the incredible talent of South Asian artists, which has long been underrated.
With the current takeover in the arts and creative space, the prominence of our South Asian artists is becoming increasingly evident.
We had the pleasure of interviewing Jordane to give you a deeper insight into her journey as a songstress. Make sure to follow her on Instagram and check out her music on Spotify and YouTube.
 

Can you share with us how your South Asian heritage has influenced your music/ style and how you incorporate that with your music genre?
I have used elements of my South Asian culture in many aspects of my music, mainly visually with mehendi and styling. I've recently come to this conclusion that even if I am not actively trying to facilitate my South Asian culture into my artistry, no matter what I do I will always be integrating it by just being myself. 


What has been your experience living in Australia as a South Asian artist? Have you faced any unique challenges or opportunities?
It's definitely a unique experience. There is no real lane as an Australian South Asian Artist which I'm now learning to be the most unique part of myself. There are definitely challenges in finding my audience and people that I can relate to but in the same way it's been amazing when I am approached by people with the same intentions of diversifying the industry. 


Could you tell us about your journey into music and singing? What inspired you to pursue a career in this field? 
I grew up around a lot of music, lots of country and blues. My cousins and I would all play in a band together and we would perform for all the family events. I started singing a lot in church as well and from there I just kept singing at every opportunity. I then started writing my own songs but would never have imagined actually releasing anything because I was so shy. Seeing my brother release music made me see how possible it was and so I just woke up one day and decided to release. It was a really spontaneous decision, like a now or never choice and since then I have just continued to do it (but with a lot more intention).
 
How has the South Asian community supported you in your musical pursuits? Have you found a strong network or fan base within this community? 
There has been such a huge South Asian community presence I have felt around me. It's an amazing feeling when you get the support from other artists in general but when you feel a community of all the brown people its so nice hearing that they feel you are relatable. 


What was your family's reaction when you decided to pursue music as a career? Did they offer support and encouragement, or did you face any resistance?
My family are very supportive, they didn't really have a choice especially when my brother and I are both in the music industry. They are always sharing our music and coming to all our shows. 


What are your hopes and aspirations within the music industry? Are there any specific goals or milestones you would like to achieve?
I just want to be able to make music that is real for me, that other people can relate too and to create a lane of music within the industry that doesn't exist. I want to create a space that my younger self never saw so younger people will see how much is possible. 


As a South Asian artist, have you faced any particular experiences or challenges that have shaped your journey? How have you navigated these obstacles?
I think the biggest challenge as a South Asian artist is the lack of representation in the industry. Growing up and not seeing women who looked like you made me believe that pursuing music wasn't even a possibility. As I grew older though I began to realise how I could use this to my advantage by creating my own lane and diversifying the industry in the way that I felt it was lacking. 
 

Lastly, what is your all-time favourite self-care ritual and what is your favourite type of skincare product, ie: moisturiser, actives, Haircare ?
As a teenager I had really bad skin. I used to use so many products and tried so many things, and I found my holy grail was a face mask I would make with tumeric, greek yogurt and lemon juice. I still use this ALL the time. That plus a moisturiser at the end of the day before bed. ahhh, heaven. 


You can follow Jordane’s journey via
Insta: @Sayjordane
Follow on Spotify: Jordane

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