About

I wanted to establish a South Asian Beauty & Lifestyle brand to introduce Australia, and ultimately the world, to the potency of plant-based ingredients that have been utilized and revered by my ancestors.

Certain plant ingredients are already widely acknowledged by Western medicine and skincare due to the gradual spread of Ayurveda in the Western world.

I also aspired to create a brand that wholeheartedly celebrates South Asian men and women.

The lack of representation of individuals who resemble myself or are of mixed South Asian heritage is an issue that affects our sense of identity, self-esteem, and confidence.

I take pride in originating a brand with products that are infused with Asian plant-based ingredients, and in establishing a mission and community where South Asian women and men are honored for their beauty and rich culture.

Every single one of our products is meticulously crafted with care, love, and attention, and genuinely delivers effective and formidable results.

I sincerely hope that you will cherish using these products as much as I have enjoyed bringing them to you.

If you have any feedback or inquiries, please do not hesitate to reach out to me at hola@phosstudio.com.au or contact us via Instagram DMs on @Phos.studio.au.

With love,
Pernima x